Advisors & Principals

Greg Gordon

Greg is an Advisor & Principal of the New England Consulting Group, and a key member of our financial services, consumer marketing, digital media, and customer experience practice teams.
Greg’s career spans over 25 years as a CMO among other leadership roles at challenger brands in services industries. He is a change agent who connects customers’ experiences with businesses’ capabilities. His teams have built authentic brands and created measurable value by connecting digital and live touchpoints, consistently driving profit growth.

He held senior leadership roles at some of the most dynamic brands in financial services – Capital One, Fidelity, and Liberty Mutual, in addition to healthcare services experience at Philips, and high tech services at Sprint.

Highlights include leading Capital One’s largest credit card launch and managing consumer marketing for the $35B prime and superprime card business. At Liberty Mutual, Greg built the US consumer marketing organization that was a driver of growth from #9 to #6 in the US and $8B revenue. Greg led the development of Fidelity’s growth strategy for serving a planning-focused consumer segment, and the design of an omnichannel customer experience to serve them. At Philips he built an ecommerce platform for caregivers and a population health service for healthcare systems that saves lives and reduces costs.

Before joining the New England Consulting Group, Greg founded Hypotenuse Consulting which helps businesses define growth strategies, build winning customer experiences, and drive marketing transformations.

Greg’s industry service includes the Executive Committee of the Marketing Science Institute and the Operating Committee of the DMA’s Financial Services Council.

Greg serves on the boards of the Massachusetts Society for the Prevention of Cruelty to Children and the Positive Coaching Alliance New England Chapter. He also served on the boards of Independent Transportation Network and Hope in the Cities.

Greg earned a BA from Brown University and an MBA from Duke University.