“The positioning, branding, and creative marketing was all brilliantly facilitated by NECG.”
-President, Fortune 100 Consumer Goods Companies

Our Expertise


  • White Space Identification
  • Needs Based Development
  • Capabilities Assessment
  • Trend Analysis
  • Launch Strategy & Planning
  • Technology Landscaping


  • Brand Equity
  • Brand Naming & Architecture
  • Brand Innovation Guardrails
  • Brand Purpose
  • Brand Valuation
  • Line Extensions & Expansions

Marketing Communications

  • Advertising Strategy
  • PR Strategy
  • Media Investment Strategy
  • Customer/Consumer Loyalty
  • Agency Relationship Management
  • Influencer Strategy & Management


  • Price Ladders & SKU Optimization
  • Promotion Optimization
  • Price/Value Innovation
  • Price Elasticity Analysis
  • Lifetime Value


  • Value Proposition
  • Target Market Segmentation
  • Claims Development
  • Competitive Analysis
  • Consumer Insights

Talk to a Partner About our Marketing Expertise


The Pitfalls of “Purpose”

The power of purpose has been widely covered, but far less has been written about its pitfalls. There’s no question that we all, as consumers and businesses, can be motivated and inspired by a noble or aspirational purpose.  As human beings we all find extra energy...

read more

Navigating the Celebrity Endorsement Minefield

In the realm of marketing, the allure of a celebrity spokesperson can be undeniable. Their star power, charisma, and influence can elevate brands to new heights, captivating audiences and driving sales. Yet, as with any strategic decision, there are both benefits and...

read more