Advisors & Principals

Lori Deo

Lori is an Advisor & Principal at the New England Consulting Group, the premier marketing management consulting firm in the world. She is active in the firm’s Healthcare and CPG practices and brings a wealth of beauty experience across retail and dispensed channels.
Lori is a dynamic leader and veteran consumer health executive with general management experience at world class companies to include Johnson & Johnson and Pfizer. She has a proven track record of leading and building brands and businesses through talent management, organic growth and market expansion in multiple categories that include Skin Health/Esthetics, Women’s Health, Eye Care, Upper Respiratory and Oral Care.

As an executive, Lori has integrated acquired businesses, divested businesses, restructured organizations, built new capabilities and repositioned, defended and accelerated numerous brands for long-term growth. Her experience cuts across both domestic and international businesses.

Prior to joining the New England Consulting Group, Lori was World Wide President of NeoStrata, a global dermo-cosmetic business that Johnson & Johnson acquired. In this role, Lori positioned multiple brands for accelerated growth across new channels and markets while building organization capabilities, compliance and an innovative pipeline of new technologies and products.

Lori has served on the Board of Cosmetic Executive Woman (CEW) and was selected for the Accelerated Enterprise Leadership and LEAD Programs at Johnson & Johnson. She received the Annual Leadership Award and YWCA Annual Tribute to Woman and Industry (TWIN) Awards while at Pfizer. Lori completed her undergraduate education at Wilkes University in Pennsylvania and holds an MBA from Rutgers University.