Peter is an Advisor & Principal of the New England Consulting Group and a key member of both our Marketing Segmentation and Consumer Behavior practices.
Peter is a widely recognized demographics and psychographics expert. He founded American Demographics Magazine and speaks and writes frequently on consumer foods, beverage and marketing driving trends. His most recent book is titled, Communities & Consequences.
Peter has also authored four other books on targeting consumer market segments: Marketing Insights to Help Your Business Grow, Capturing Customers, Marketing Know-How and Health Care Consumers.
While at Dow Jones, Peter served as Director of Market Intelligence analyzing Wall Street Journal subscriber reports and spearheading the Journal’s ultimate transition from print to electronics. Peter also authored the concluding chapter (“The Dow in 2100”) for the Market’s Measure
As creator and author of a weekly newspaper column, “People Patterns”, Peter reported on demographic insights for a cutting edge business audience. People Patterns was syndicated in 50 newspapers, and later appeared monthly in all regional editions of The Wall Street Journal.
As publisher of American Demographics Magazine, which quickly became the nation’s most authoritative source on consumer trends for business leaders, Peter was nominated three times for numerous national magazine awards. American Demographics is now part of Advertising Age magazine.
Peter holds a graduate degree from Cornell University and has served two terms on the University President’s Council.
